A strong product that isn’t consistently seen will almost always lose to a more visible competitor that shows up regularly on Google, social media, and search results. Read more
There has been a noticeable rise in the use of QR codes across digital platforms, often driven by trend rather than user behaviour. Read more
In South Africa, we often judge marketing by noise: who’s trending, what’s controversial, what’s getting people talking. But attention alone doesn’t pay rent Read more